Did You Know?

Whether a first-timer or seasoned home buyer or seller, your home buying and selling process can be as challenging as learning a new language. Before you make your move, it's important to first understand the steps involved and the buzzwords of the "deal" to ensure the smoothest transaction possible.

I’ve compiled a number of helpful articles I believe you will find useful to read. When you have a few extra minutes in your day, please take a look at the articles available, by clicking the link below, that highlight the buying and selling process. From agreeing on an asking price, to the offer, to closing, to even the move, I have you covered.

Please call me if I can be of any assistance in the future for you, your friends, or family when considering buying or selling locally.

Why List with Darlene?

One of the many benefits of listing with me, a Better Homes and Gardens® Real Estate agent, is the industry-exclusive access to the US database of more than 85 million consumers who interact with the Better Homes and Gardens brand through the magazine, website and other sister brands.

By using Meredith’s (the publisher of Better Homes and Gardens magazine) knowledge of consumers – life events, life stages, demographic and other data – PinPoint can help us reach potential buyers who are more likely to be in the market to buy a home. I can mail postcards to a database that has a strong affinity for the Better Homes and Gardens brand; and whose life stage, demographics, and lifestyle information indicate they may be looking to buy a home.

Please call me today to discuss how I can assist you in selling your property. We can discuss the best marketing strategy for you and your property. PinPoint is just one of the many tools we can use to attract buyers.

Online Marketing

Today’s buyers are online. In fact, The National Association of REALTORS® Home Buying and Home Selling Surveys show the percentage of home buyers who used the internet when they searched for a home grows each year. Just look at these statistics:

•90% of all home buyers used the Internet as a tool when searching for a home

•84% of recent home buyers found photos “very useful”

•63% felt the same about virtual tours

•36% of home buyers first learned about the home they purchased using the Internet

National Real Estate Website-http://www.BHGrealestate.com

Better Homes and Gardens® Real Estate offers an online portal like no other. Better Homes and Gardens is one of the country’s most powerful lifestyle brands. Our national real estate website provides a destination for home buyers looking for a home in your area and quickly brings them to our local website where they can easily find your listing. We also provide neighborhood, design and staging content that no one else offers to drive more traffic and keep site visitors coming back again and again.

Better Homes and Gardens® National Website-http://www.BHG.com

We drive traffic to our national real estate site by advertising on the Better Homes and Gardens® magazine website, www.bhg.com. By marketing our brand through display ads, real estate page sponsorship, content and even sweepstakes promotions, we are inspiring more than 6 million unique visitors each month—who are already loyal to our brand name—to visit our real estate web site and find your property.

Local Company Website

Our local company site provides buyers with a one-stop-shop while looking for a home. From listing search, to lifestyle content, to real estate how-to tips, our local website will promote your house to buyers 24 hours a day.

Listing Distribution

In addition to the above online marketing channels, your property will also be listed on REALTOR.com, and other frequently visited real estate sites, such as Zillow and Trulia. This will ensure no matter where a potential buyer is looking, your property will be front and center.

Please call me today to discuss how I can assist you in selling your property. We can discuss the best marketing strategy for you and your property.

Understanding the Real Estate process:  http://www.bhgrealestate.com/Views/Learn/

The Power of Color

Staging your home to sell is a powerful strategy that can help ensure your property is seen by the greatest number of potential buyers in its most positive light. Staging may also help sell your home quickly and for a price reflective of the true condition of your property.

Employing a color strategy for your home can make a positive first impression on buyers. Learn why color is important, where color associations come from, how to use a color wheel, and more, by clicking the link below to view our video series, The Power of Color.

If you have any questions along the way, feel free to call me anytime.

The Power of Color (video opens in a new window)